• Lalo Mata

Who Am I?

Written By: Lalo Mata                                                                                                       

Published: November 6, 2020

Who Am I?

Love Yourself


In the past couple of months, I have taken some time to reflect and learn from those around me.

One major impact in my life is that I learned the power of knowledge and wisdom that words hold in books. Another impact in my life is what I entertain myself with, such as movies and songs that fill my empty voids on a cleared schedule day. Pondering over and over again like a conundrum asking myself if these lessons will help me in the long run or if it is wasting my time, but picking and choosing which ones work and what doesn't. 

Am I feeding myself with negative words and negative actions? Or am I making use of my time and will this benefit me down the road? 


I have taken all these into account since my last article post and I want to use this platform to venture into a blog as well to give people advice on what has been working for me in a positive way the last couple of months and discuss the negative aspects of the past couple years.

As I stated earlier, there is lots of power in words because those are the phrases that carry your work ethic to get you that job, spark your creativity, and could even change your outlook on life.


“If you don’t control what you think, you can’t control what you do.”

Don’t be afraid to start that business, wear that outfit, and take those trips you’ve always wanted to take. Don’t be limited to the barriers that people set for you because the only approval you need is your own. 


“Imitation is suicide.”

Don’t be a copy of something just to be on the same level as that particular thing. Be better, be bolder, and make sure it changes the way people view your work.  Changing the game and innovating the industry in whatever you do is what will stick out to people. It’s what gets people to come to you, but also makes those people stay loyal to you. If I was looking to find a job in writing then I wouldn’t have started SacTown’s Finest Media. I would’ve joined some writing company that doesn’t want to evolve. Instead of finding that boring old job, I decided to create one myself where I can change the way people write, what they write about, and how people read articles. I want to impact my community and bring new light to topics that have been in the shadows for a long time. I want to hold these difficult conversations and I want to be the place that talks about topics that nobody else does. Give people a platform to share their passion no matter what it is. SacTown's Finest will be the place that the younger generation could look to appreciate as time goes on. This website isn't just me writing. It's the amazing people who make Sacramento great that give me the chance to make something different in our community. All in all, be the change and odd one out of the group. Embrace being the outlier because those moments are what change the way people do those jobs and view your work. Don’t find those jobs and search for opportunities when you can go create them.


Some of these quotes have words that don’t come close to being correlated to each other as their individual definitions, but put them together and they have the power to hold weight heavy enough to carry your mind to a healthier place and elevate your abilities to become a better person. 

I encourage people to learn more about themselves and discover new skills and figure out ways to improve them. 

Take time to be by yourself and make yourself uncomfortable with being alone. Allow your creativity to run free and act upon those healthy thoughts. Take a long drive by yourself, go take a hike to clear your mind, have a picnic by yourself with the wind blowing the leaves off of trees while you read a book and have a nice lunch. Instead of filling empty voids with distractions, fill them with knowledge and power. Don’t go on social media for an hour when you can read a book for that long. What will you gain in that hour spent looking at pictures when you can absorb information through an hour of reading.

Instead of partying on a Friday night you should take those couple of hours to bang out some homework. Learn new ways to start that business you have always talked about, but never took action on. That party on a Friday night isn’t going to put food on your plate the next day. You have to figure out what is more important in life. Would you rather remember your first sale five years ago or that party you went to that Friday night?

These are just some of the few minor adjustments I made in my life over the past couple of months. Pinpointed every detail of my life and listed out the pros and cons while adding new pieces to make the puzzle better.

I have also been surrounding myself with different people. People who are as ambitious as me, same work ethic, and people to uplift my creativity. You become like the five closest people you surround yourself with. Will those people help you become the person you want to be in the next 5 to 10 years? How will they contribute to your success? Are you guys going to grow together? These are the people who will hold you accountable when you aren’t putting the work in you need to be, the ones who support your dreams and push you to turn them into a reality, and these are the people that will acknowledge what you bring to the table and appreciate what you put into the relationship. Grow with them and tackle those goals, don’t stay in the same place and let goals fade into dust. Life will only change when you become more committed to your dreams than you are to your comfort zone. Turn those dreams into a reality.

I want people to discover themselves. Learn what you love and find that creativity inside of you. The most successful people in the world have the same amount of hours in a day as you. It depends how you spend those hours that will impact your life later down the road. Make those hours count and make your days more productive.